Gerdau Implements New Brand in Uruguay, Mexico and Colombia
OREANDA-NEWS. November 23, 2012. Gerdau's plants in Uruguay, Mexico, and Colombia had their brands changed in October. In Uruguay, the
former Gerdau Laisa mill was renamed to be called Gerdau. The Company has operated in the country since
1980, the year it started its internationalization process. In Mexico, the brands Gerdau Sidertul, Aceros
Corsa, and Aceros Ticoman were gathered to create the new brand Gerdau Corsa, becoming a leading
producer of long steel in the country. In Colombia, the brand Diaco was changed to Gerdau Diaco.
These new brand names in the three countries show the Company's effort to make its operations
increasingly integrated and global.
Gerdau is the leader in the segment of long steel in the Americas and one of the main suppliers of special long steel in the world. With over 45,000 employees, it has industrial operations in 14 countries—in the Americas, Europe, and Asia—which together represent an installed capacity of over 25 million metric tons of steel per year. It is the largest recycler in Latin America; and in the world, it transforms each year millions of tons of scrap steel, reinforcing its commitment to sustainable development in the regions where it operates. Gerdau is listed on the stock exchanges of Sao Paulo, New York, and Madrid and has over 140,000 shareholders.
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