POSCO Opens Facebook Page
OREANDA-NEWS. November 21, 2012. POSCO opened its official Facebook page named `Hello, POSCO` (http:/www. facebook.com/HELLOPOSCO), reported the press-centre of POSCO.
POSCO opened the official blog, `Hello POSCO` in September, offering various content including corporate information, new material energy, stories on steel in our everyday life, hiring news, and others. While the blog focused mainly on sharing corporate information and news to the public, the POSCO corporate Facebook page aims to communicate directly with the general public, delivering not only POSCO news, but also everyday stories, bringing about the participation and sympathy of the public.
Through the Social Media Grand Opening (3 major SNS channels: Facebook, blog, YouTube), POSCO expects to strengthen communication externally, while also hosting various programs to allow Facebook fans to participate together, sharing previously hidden charms of POSCO`s various corporate activities through Facebook.
With little point of contact for the general public to understand and experience the management activities of B2B companies like POSCO, the company`s proactive social media activities will contribute to expanding the POSCO community online, and share POSCO`s various corporate activities with the public. Also, the opening of a Facebook page will serve as a chance to more effectively share content of the existing blog and YouTube channel, heightening the reputation of POSCO and strengthening relationships with people through proactive communication.
Through social media, POSCO not only strives to allow people to experience and sympathize with the company, but also plans to provide stories on steel in everyday life, internal corporate episodes, and other fun stories as well as the opportunity for the general public to feel and experience POSCO closer through cultural activities and events.
POSCO is currently hosting the `Closer You Know Quiz` event where fans can participate directly to celebrate the opening of POSCO`s Facebook page. The users answer questions about their Facebook friends in the `Closer You Know Quiz.` Participants of the quiz will be placed in a draw for prizes that can be shared with friends. The blog is featuring an event on leaving comments celebrating the opening of a Facebook page, planned to serve as a channel for the public to get to know POSCO better and feel closer.
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