OREANDA-NEWS.  November 21, 2012. Bakcell, The First Mobile Operator and the Leading Mobile Internet Provider of Azerbaijan, is delighted to announce that the Company made a tremendous effort to demonstrate the most professional, exciting and effectively organized product demonstration on its Bakutel exhibition stand. Bakcell is demonstrating various aspects of its brand partnership devoted to Bakcell - Manchester United partnership, and new and innovative consumer technology applications, mobile social media integration, Augmented Reality applications and games at Bakutel 2012, reported the press-centre of Bakcell.

Within the exhibition Bakcell has built a strategic partnership with Qualcomm Incorporated, the world leader in 3G and next-generation mobile technologies to promote the latest global technology trends in the mobile industry by introducing Augmented Reality (AR) at Bakutel. AR is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As a result, the technology functions by enhancing a customer’s current perception of reality. Artificial information about the environment and its objects can be overlaid on the real world. Augmented reality allows interacting with world around you with unprecedented mobile user experience.

“Bakcell is a regular participant of BakuTel, starting from the first exhibition. A key theme of this year’s Bakutel exhibition presence for Bakcell is to this one-of-a-kind partnership. We are pleased to build partnership with Qualcomm within the Bakutel 2012. We believe that this exhibition gives companies the exclusive opportunity to develop new business and expand into new markets. Bakutel is an important telecom event and provides us an excellent opportunity for direct contact with many of the current and future customers. BakuTel helps to identify new areas for cooperation”, says Mr. Richard Shearer, Bakcell CEO.

Additionally, Bakcell will be demonstrating a number of digital games that are based on the latest technologies, as well as play stations where visitors are encouraged to participate in tournaments. There is also football zone, where every visitor has an opportunity to have a real football fun experience.