OREANDA-NEWS. November 20, 2012. International Paper brought Richard Reed, co-founder of the famous smoothie brand Innocent Drinks, to Moscow to speak at SKOLKOVO Moscow School of Management on business practices of sustainability. The open lecture, entitled ''An Innocent Approach to Business'', took place on October 27th and attracted significant interest among the SKOLKOVO students, gathering more than 500 attendees. The event, organized jointly by International Paper and SKOLKOVO, was a part of a wider program highlighting sustainability initiatives.

In his lecture Richard Reed explained how sustainability is understood in the company: “At Innocent Drinks we believe that clear corporate values and strong teams are key instruments in achieving sustainable growth. I’m very pleased to have this opportunity to share my ideas on sustainability together with the students of SKOLKOVO, who have not only taken a genuine interest in the topic, but have also come up with some interesting ideas on sustainable development.”

Franz Marx, President of International Paper in Russia, added: “International Paper’s commitment to sustainable development is a key way that we are able to continuously deliver such robust results. Richard Reed’s focus and experience are very much aligned with that concept, so we were delighted to have him participate in our Sustainability Series at SKOLKOVO. The positive impact that sustainability can have on business results holds true no matter the industry, scale or geography in which a company operates, and Richard’s story shows that very well.”