OREANDA-NEWS. November 14, 2012. UVK logistics company partnered the all-Ukrainian conference DistributionMaster-2012, with over 150 owners and top-managers of the leading FMCG distribution companies, producers and retailers participating

The Conference's key points:

· In which way should a shift in distribution channels and producers' new tasks affect the distribution market?

· A change in 'the game's rules' in the distribution sector. What should define a strategy of a distribution company in 2013?

· The key change to determine the relations between distribution company and producer and distribution company and retail

· What actually affects the solidity of a distribution company? Forecasts and prospects of development of FMCG distribution companies for the coming years

· Specifics and effective tools to sell in a key retail channel

· Consumer-Retail: how should a max liquid assortment range be assured?

· How should one prevent from a resource shortage while providing and keeping a stable inventory stock in a wide assortment range?

· Efficient methods and instruments to plan and forecast sales

· Delivery of goods and returns of non-liquids, trays and waste

· Which services are required by strong producers with a liquid commodity in demand? How should one provide an optimal set of services for a producer?

· Consumer-Producer: which tasks should a distribution company set before itself, what are the company's responsibilities and liabilities and how should its activities be valuated? How should a distribution company provide its partner producer a competitive coverage (quantity distribution)?

· Marketing and branding: who is responsible for that? Activities aimed at promotion of a merchandise and stimulation of sales. Where is the edge of responsibilities of a distribution company?

· A distribution company's regional strategy. How in practice should the company's regional sales and promo activities be organized?

· Exclusivity in distribution – the key advantages and major risks. How should a company behave so that to prevent from shaping the business grounds for a competitor? Rules of communications with dealers and suppliers and tools of an active marketing policy in a covered territory

· Mistakes in choosing a distribution company. What are possible outcomes of a distribution comany's incapability to ensure required sales indices and a brand's OSA in a regional retail channel?

· Effective tools to promote a merchandize and stimulate sales

· How should a dstribution company provide a top-performing field force? Development of the force's vocational competencies

· Specifics of integrated logistics services offered to advanced distribution companies

· Effective communicative support for a merchandise movements in a supply chain, as a distribution function in demand