OREANDA-NEWS. November 14, 2012. X5 Retail Group N.V., (“X5” or the “Company”), Russia's largest retailer in terms of sales (LSE ticker symbol: FIVE), announced today that the Company is “freezing” the price of the two most popular brands of bread sold in X5’s Pyaterochka, Perekrestok and Karusel stores.

The Company has taken this measure in response to rumors regarding a possible deficit or price increase of bread in Moscow and the Moscow region.

Starting from 6 November 2012 to 10 January 10 2013, the following prices will be fixed across X5’s three chains in Moscow and the Moscow region:

“White” bread, sold under the “Red price” brand, won’t exceed 7 rubles 30 kopecks per 380 grams.

“Ukrainian” bread, also sold under the “Red price” brand, won’t exceed 10 rubles 90 kopecks per 700 grams.

Mikhail Susov, Corporate Relations Director, X5 Retail Group, commented:

“We don’t see any basis for an increase in the retail price of bread or the potential for any shortages of bread in the market and I don’t exclude the possibility that the price “freeze” will be extended after the New Year holiday”.