OREANDA-NEWS. November 14, 2012. X5 Retail Group, (“X5” or the “Company”), Russia's largest retailer in terms of sales (LSE ticker symbol: FIVE), announced today that the Company’s online retail project, E5.RU, placed first in the “Innovations, Services and Technologies” category of the Golden Web Site, an all-Russian open online contest.

A jury, made up of well-known businessmen, journalists and IT specialists, selected the winner from ten nominees. The jury members pointed out that they valued the innovative character of the E5.RU project, as well as its commitment to offering customers maximum service.

The Golden Web Site contest was the first of its kind for online projects and has been held annually since 1997. This year’s contest included 45 categories and the winners included web sites of major companies, State-owned corporations and personal web sites.

In 2012, E5.RU was recognized by Online Retail Russia as the Outstanding Project of the Year and was a winner in both the Russian Internet Rating and the People’s Choice contests.

X5’s E5.RU online retail store offers customers the convenience and flexibility of choosing the time, location and method of receiving and paying for their online purchases. The products may be selected and ordered online and then picked up and paid for at the nearest Perekrestok, Green Perekrestok or Pyaterochka stores.

On average, the E5.RU web site attracts 150,000 visitors per day. Selective surveys conducted by E5.RU and its partners revealed that for more than 30% of the hundreds of thousands of Russian customers, the E5.RU online store introduced them to the world of online shopping.