OREANDA-NEWS. November 02, 2012. Two all-new models and momentum in key markets like the West Coast drove a 37 percent increase in U.S. sales for Cadillac’s rebuilt car lineup in October.

The new XTS luxury sedan sold more than 2,000 units for the third consecutive month while the new ATS sport sedan started to gain momentum in its first complete month on the market.

Among initial buyers who traded in a vehicle to purchase an ATS, 70 percent are new to Cadillac. In the crucial and often trend-setting state of California, Cadillac retail sales rose 70 percent in October over the same month last year, and are up 13 percent year-to-date.

 “We are building momentum with our new sedan models and it’s being led by increased demand in the leading regional markets in the U.S.,” said Chase Hawkins, vice president of Cadillac U.S. sales.  “We’re taking a very long-term approach, but the initial feedback is very strong as ATS creates an entryway into the Cadillac brand for new luxury consumers.”

Cadillac reported October retail gains of 15 percent compared to October 2011, and 11 percent total sales increase year over year. October was the brand’s fifth consecutive month of retail sales gains.

The SRX also had its best October sales month ever, up 19 percent over September.