OREANDA-NEWS. October 31, 2012. ICBC kicked off the "2012 Product Innovation Day & Product Experience Month" campaign in a ceremony held in Beijing, reported the press-centre of ICBC. 

Customers of all ICBC branches in China were invited to this marketing event to experience the latest innovative financial products of ICBC. A month-long event - Product Experience Month, is also held concurrently nationwide to reach all customers, helping them know more about ICBC products, use ICBC products and have a good experience. Through different service channels, customers are welcomed to mention how they feel about ICBC products and services, offer suggestions or opinions. Customer feedback will be used for improvement on products and services to create value for customers.

During this "Product Innovation Day", ICBC rolled out 24 new products under five categories - personal banking, corporate banking, financial asset services, electronic banking and cross-border financial services. Besides exclusive mobile financial services "Mobile Banking" and "SMS Banking", the new products offer "self-service terminal" under many financial services for customers to apply for new bank card quickly, register internet banking, transfer money or buy wealth management products. Other new products and services are: new types of loans for personal customers to pay for cultural expenses, home furnishings, or overseas study; trendy "QuickPay Card" for credit card holders to make small payments easily and fast; and "Collection Manager", a special service which has generated wide interest from corporate clients since the service can sort out the payment details of payers during collection.

This year, Product Innovation Day returns for a third year, said an ICBC executive. On that day, ICBC invited customers and ICBC product designers sitting together to discuss the products, the experience of customers using the products. Meanwhile, ICBC also set up forums for customers to give opinions on product innovation and invited experts to relate the latest trend regarding innovation on financial products. Through visits and forum, ICBC solicited opinions and suggestions from customers about financial products so that ICBC can innovate and improve banking products while helping customers understand the business philosophy and innovation of commercial banks.

ICBC leveraged its multi-currency, multi-lingual global IT platform across different time zones to bring 772 new financial products to a total of 4,015 during the first six months, 2012, 4.5 times the number of products before ICBC went public in 2006. As of today, ICBC has a comprehensive portfolio of products encompassing deposit, loan, settlement, agency services, bank card, bank guarantee, custody services, pension fund, investment banking, wealth management, traded market services and electronic banking. ICBC provides different services to different customers in different markets, anytime and anywhere, through different or online service channels - ICBC outlets, Internet Banking, Telephone Banking, Mobile Banking, SMS Banking and self-service devices.

As related by an ICBC executive, ICBC takes the event as an opportunity to keep in close contact with customers during the whole process, from product design, R&D to the launch. ICBC seeks to understand and cater to the needs of the customers through continuous product innovation and service improvement. With a mission to provide excellent financial services, ICBC aims to create many "star" products for customers to use happily and bring significant return in a bid to promote economic and social development.