OREANDA-NEWS. October 30, 2012. Following the success of the activities carried out by United Nations World Tourism Organization's (UNWTO) Silk Road Programme at the World Travel Market in 2011, UNWTO, supported by WTM, will this year again be hosting a number of events to promote Silk Road tourism, reported the press-centre of IBC.

Silk Road Tour Operators Speed Networking event at WTM London, November 5, 2012
Speed Networking is a not to be missed initiative helping to drive business and add value to Meridian Club members and Exhibitors. The Speed Networking format allows for buyers and Silk Road exhibitors and co-exhibiters to meet for 5 minute mini meetings to discover whether they have similar business interests that they would like to pursue during the remaining four days of WTM.

The Silk Road in 40 minutes: A social media workshop, November 8, 2012
At this event Tour Operators will learn from the expert how to create in 40 minutes an attractive travel blog. Without prior knowledge Chris Richardson will build the perfect look and plug-ins for a Silk Road blog to show how quickly and easily Social Media can be utilised to promote destinations and provide relevant and up to date information.

To register for the events, see the attached information (deadline for registration: October 29, 2012). For a full list of UNWTO activities at WTM 2012,  please visit www.unwto.org. UNWTO Silk Road Programme can answer to questions regarding the events above at  Silkroad@unwto.org.

Reference:
The UNWTO Silk Road Programme is a collaborative initiative designed to enhance sustainable tourism development along the historic Silk Road route. It aims to maximize the benefits of tourism development for local Silk Road communities, while stimulating investment and promoting the conservation of the route's natural and cultural heritage. Importantly, it is working to foster greater co- operation between Silk Road countries and regions, creating new business opportunities while working towards a more seamless and memorable Silk Road travel experience.

World Travel Market, the leading global event for the travel industry - is a vibrant business-to-business event presenting a diverse range of destinations and industry sectors to UK and International travel professionals. It is a unique opportunity for the whole global travel trade to meet, network, negotiate and conduct business under one roof. www.wtmlondon.com