OREANDA-NEWS. October 26, 2012. Tata Power, India's largest integrated power company, has been bestowed with three prestigious communication awards at the 52nd Association of Business Communicators of India (ABCI) Awards held on October 19, 2012.

ABCI is the only association of its kind in India to promote excellence in business communications. Its annual awards have always been a memorable occasion for India's corporate and media circles. At this year's ABCI Awards, Tata Power won three distinct awards - social responsibility communication and multimedia CD-ROM based interactive presentation for its nationwide energy and resource conservation program Tata Power Club Enerji and best wall calendar design.

The swiftly growing Club Enerji movement won a gold award in the social responsibility communication category. This category focuses on a campaign that has as its main purpose the communication of a company's efforts in meeting its social responsibilities beyond its main business. In another category, Club Enerji won a bronze award in the multimedia CD-ROM based interactive presentation category. This category caters to the professional quality presentations made using various media such as audio, slides, videos, etc. Club Enerji won this award for the resource conservation module that was developed and launched this year as a part of the Club Enerji's syllabus. It is an interactive flash-based module on the importance of resources, the scarcity and the ways to conserve resources.

Tata Power also won a silver award in the best wall calendar design category. The theme of the calendar was 'Powering a Greener World' with the concept being executed with posters drawn by children of Tata Power employees depicting various ways to power a greener world.

Speaking on this recognition, Anil Sardana, managing director, Tata Power, said, “We are delighted to see Club Enerji and our efforts on educating our stakeholders on resource conservation and green living being felicitated on such a prestigious platform once again. These recognitions will help us to further raise awareness about the importance of conserving environment and through young children, who are the future.”

Club Enerji has also been recently recognised at the international APELA 2012 Awards and Gold Stevie Awards for the best marketing campaign of the year 2012 – Energy category. The movement was also recognised as the best marketing campaign of the year by CMO Asia Awards 2011 and most innovative campaign at USA's The Energy Daily's 2010 Leadership Awards. In November 2010, apart from these, Club Enerji was bestowed with the gold award by the ABCI in the environmental communications category and was ranked No 2 out of 22 entries in the Earth care category at the Siemens Ecovative Awards 2010.