OREANDA-NEWS. October 19, 2012. On Sep 27th, 2012, the famous Chery model Beat is officially launched in Uruguay, which we believe will bring big sales and popularity for Chery.
 
 On the launching day, friends from media, distributors and local major entrepreneurs attended the ceremony. Ms. Hong Xiao, the Economic and Commercial Counsellor of the Embassy of the People's Republic of China in Uruguay also participated. People got together to celebrate this event, reviewing Chery’s progress in Uruguay.

Chery built the KD plant in Uruguay in 2007. Then, Chery started to manufacture Tiggo & Face models and export KD vehicles to Argentina and Brazil since 2008. In the same year, Chery introduced QQ, Tiggo, Face and Fulwin models into Uruguay market and all of them are sold well. Under years of communication and cooperation among Chery, distributors and dealers network, Chery has achieved great progress which has made Chery a well-known brand in Uruguayan market.

In 2011, there are altogether 55,000 vehicles sold in passenger car and light commercial vehicle markets in Uruguay, within which there are 3394 Chery vehicles sold, which enable Chery to be the 3rd , only after Chevrolet and Volkswagen, holding a 6.6% of the market share.

 In the first half of 2012, there are altogether 24,000 vehicles sold in the passenger car and light commercial vehicle markets in Uruguay. Meanwhile, there are 1280 Chery vehicles sold, holding 7.5% of the market share.

The Uruguayan market is relatively. But under the principle of “go out of China, go into the markets” of Chery International, many workers and salesmen have been dispatched to manage the market. Chery International have been dedicated to transfer the business model from “international trade” to “marketing management” and the management principle from “passive adjustment” to “Initiative planning”. Chery will base the development on good quality, customer satisfaction and brand influence. It is believed that Chery will have a bright future in Uruguay.