OREANDA-NEWS. October 19, 2012. NOMOS-BANK has launched its first advertising campaign on national television aimed at increasing brand awareness and promoting the Bank’s products, reported the press-centre of NOMOS-BANK.

The NOMOS-BANK adverts will be broadcast on the NTV, STS, TNT, REN TV, and PERETS channels. The first half of the campaign will consist of commercials promoting the Bank and its deposit products, and the second half of the campaign will promote consumer loans.

The advertising campaign is based around a creative, unusual and entertaining idea as well as the concept of interaction with the Bank being simple, where the financial problems of the customer are quickly and conveniently resolved at a distance, for example: getting a loan online.

Vice-President of NOMOS-BANK Dmitry Vechkanov said, "Our first nationwide TV advertising campaign will combine branding and product components. On the one hand, we wanted to convey to the audience that NOMOS-BANK — being one of the leaders in the market with almost a 20-year history — has an excellent reputation and proven reliability, and meets the dynamic style of modern life. On the other, the key message where it comes to loans is that NOMOS-BANK customers not only get good conditions, but can also apply for loans easily online, without visiting a Bank branch".

The creative team behind the commercials’ creation is made up of members of the NOMOS-BANK department of marketing and communications, the PAPA Creative Agency (Creative Director — Nicholai Pynti) and the ROBUSTO company, which shot the video and provided computer graphics. The director was Anton Nenashev, two-time TEFI winner and already familiar to viewers for his advertising campaigns supporting well-known brands.