OREANDA-NEWS. October 18, 2012. Tata AIG General Insurance today announced a strategic agreement with Axis Bank to act as its corporate agent for general insurance. Under the partnership, Tata AIG will offer general insurance products to Axis Bank customers. This initiative by Axis Bank is aimed at enhancing insurance cover options.

The Axis Bank-Tata AIG partnership will offer insurance policies providing protection for a range of insurance needs including motor, health, travel and property. These products would be available at Axis Bank’s retail branches across India and through direct marketing channels such as online and mailers.

R K Bammi, Executive Director-Retail Banking, Axis Bank said, "Our detailed study of current insurance offerings revealed that Tata AIG General Insurance has wide product range and expertise to address the needs of our customers while delivering top of the class customer & claims service."

According to K K Mishra, CEO, Tata AIG General Insurance, "The introduction of Tata AIG Insurance products will complement Axis bank's existing financial offerings by providing protection to its customers through insurance."

"We also look forward to leveraging the bank's deep and wide distribution network and their strong customer portfolio to enhance the growth and profitability of both companies," added Mishra.