GE Capital to Support Initial Rollout of Motus Motorcycles
OREANDA-NEWS. October 11, 2012. GE Capital’s Commercial Distribution Finance (CDF) business has agreed to provide Motus Motorcycles with inventory financing to support the expansion of its dealer network in the U.S.
The Birmingham, AL-based manufacturer was founded four years ago to produce premium American-made sport-touring motorcycles. Recently, Motus launched production plans for the 2013 line, its first model year.
CDF provides inventory financing for numerous brands of motorsports products, both established and emerging. This type of arrangement, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers. It’s an important element of a successful manufacturer-dealer business model.
“Motus is extremely proud to announce our financing relationship with GE Capital,” said Lee Conn, founder and president of Motus Motorcycles. “We believe stable floorplan financing will encourage more high-caliber motorcycle dealers to add Motus to their current product mix.”
“Our deep expertise in the motorcycle sector allows us to support both existing and new products in the marketplace,” said Neeraj Mehta, president and CEO of CDF. “We’re glad to work with Motus to encourage innovation and drive adoption of leading-edge technologies in the growing motorsports industry.”
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