OREANDA-NEWS. October 10, 2012. Fujitsu today announced that it will update the lineup and payment structure of Data Utilization Platform Services, the company's cloud service portfolio for leveraging big data. To offer greater convenience and cost performance, the new lineup, which is available starting today, will consist of two service offerings: Data Utilization Platform Services (Standard Edition) and Data Utilization Platform Services (Premium Edition).

The new cloud services provide a platform for gathering and compiling massive quantities of data, as well as performing data analyses and future projections, all while allowing customers to limit upfront investments and adjust resources to accommodate their usage needs. Data Utilization Platform Services (Standard Edition) is being offered for new system test trials, as well as for systems in which users wish to curtail costs through small-scale operations that also allow for future growth. Data Utilization Services (Premium Edition) is intended for large-scale systems involved in full-fledged big data applications.

By employing the new services in a variety of applications—including marketing applications such as product planning using product return rates and social media analysis, product maintenance leveraging product failure forecasting, and energy management, a field where being able to immediately spot abnormalities is crucial—companies can develop new businesses that take advantage of big data, while helping to address the problems they currently face.

Given the drastic changes to the corporate management landscape in recent years, there is a greater need than ever to be able to quickly take steps toward leveraging big data for the purpose of building new businesses and resolving pressing challenges. At the same time, it is rarely the case that patterns for success can be derived immediately using big data. More often, success is achieved through repeated trial and error.

Fujitsu Data Utilization Platform Services are delivered through the cloud, enabling upfront investments to be curtailed while offering a scalable platform that can accommodate customer usage needs, making them perfect for use in big data. The updated lineup allows hassle-free deployment while delivering superior cost-performance, thereby enabling a wide range of uses, from trial applications to business expansion-oriented initiatives.