Pertamina Targets Japan Lubricants Market
OREANDA-NEWS. October 10, 2012. Pertamina held a Lubricants Gathering for Japan consumer. For retail lubricants, Pertamina currently work together with Inoa Shouji as exclusive country distributor. Together with its county distributor, Pertamina supplies lubricant to 10 branches of NAFCO Department Store in located in Southern Japan, reported the press-centre of Pertamina.
In order to expand its product in potential Japan Market, Pertamina invited Mr.Masahiro Nanomi, President Director of Toyota Indonesia, to endorse Pertamina to the market by giving the testimonial of Pertamina's product and the good cooperation between Pertamina and Toyota in Indonesia.
President and Director of Pertamina, Karen Agustiawan, said "We have a vision to be World Class Energy Company which integrates upstream and downstream business, including lubricant business. Therefore our lubricant businesses have to be a world class business as well".
Pertamina lubricant products have been certified by international quality standards such as API (America), ACEA (European Automobile Manufacture) and JASO (Japanese Automotive Standards Organization). The products are also certified by many of automotive manufacturer such as Mercedes Benz, Volvo, Toyota, Caterpillar, Komatsu, etc. To satisfy the needs of its customer, Pertamina conduct a very strict control in the process of lubricant production by applying Total Quality Control.
In her speech in front of President Director of Toyota Indonesia and the other costumer in Japan, Karen introduced Pertamina as a market leader in Indonesia and also aggressively expands the business globally.
"Pertamina Lubricants market cover domestic and foreign consumer. We dominate more than 54% of domestic market. Since July 2008, Pertamina lubricant has been exported to many countries such as Australia, UE Arab, China, Singapore, Myanmar and Pakistan" she said.
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