OREANDA-NEWS. October 3, 2012. According to Brand Finance Amйrica Latina’s survey, Bradesco is considered Brazil’s most valuable brand for the second consecutive year, worth BRL 31.9 billion.

Brand Finance’s assessment methodology analyzed 150 brands (selected according to pre-established indicators), with Brazil accounting for 84% of the total. The Company carried out a quantitative survey with 16,300 people across Brazil, which included aspects such as price, product/services, communication/marketing, post sales support, sales channel/ customer service, corporate governance/social and environmental responsibility. The final grade was calculated based on the brand’s risk rating.

In 2011, Bradesco led the ranking with its brand evaluated at 31.2 billion.