OREANDA-NEWS. October 1, 2012. The 20th International Specialized Reklama Exhibition will take place at Pavilions No. 1 and 4 of Expocentre Fairgrounds on 25th -28th September 2012. The exhibition is organized by Expocentre.

The Reklama exhibition is an important tool for forming a developed advertising market in Russia. The exhibition has earned a solid reputation and recognition in the world of advertising. It was presented with Approved Event logos of the Global Association of the Exhibition Industry (UFI) and the Russian Union of Exhibitions and Fairs (RUEF), and is held under the auspices of the Chamber of Commerce and Industry of the Russian Federation and Moscow City Government.

For over 20 years Expocentre has been bringing together advertising companies from across Russia, the CIS and other countries so that they could showcase new products, services and projects. The visitor attendance of the Reklama exhibition is over 17 000 and 91% of them are industry specialists.

Reklama’2012 will reflect the diversity of the booming advertising industry. The Visual Technologies Area will highlight innovative solutions for outdoor and illuminated advertising, and promotional print. The area will feature the POS-Materials and Business Gifts sections. A special focus will be given to advertising and promotion services including online advertising, publicity campaigns, PR campaigns, and branding.

Reklama’2012 will be a platform for the participants to exchange experience and opinions, discuss challenges facing the sector, as well as strategy and tactics for improving the Russian advertising industry.

Reklama’2012 will, for the first time, present the International Matrix of Russian Advertising Forum. It will showcase innovative practices and tools for effective advertising, and strategic information for successful promotional campaigns. The three-day Forum will comprise conferences, workshops and master classes, competitions, screenings and discussions of the Cannes Lions International Festival of Creativity, presentations by exhibitors and advertising agencies covering all recent trends in traditional and cutting-edge advertizing. The Forum will be attended by the stars of the Russian advertising, people of the year, international award winners, renowned experts, best-selling authors, and heads of the advertising departments of major advertising and media companies.