OREANDA-NEWS. October 1, 2012. HDFC Bank, India's second largest private sector bank, today launched an exclusive range of credit cards in association with Diners Club International, a business unit of Discover Financial Services. The HDFC Bank Diners Club International Credit Cards are available in three variants - HDFC Bank Diners Club Black, HDFC Bank Diners Club Premium and HDFC Bank Diners Club Rewardz.

The Cards are tailored to complement the complex and fast-paced lifestyle of HDFC Bank's elite clients and offer a wide range of premium travel and lifestyle benefits. HDFC Bank Diners Club cardholders would have direct and hassle-free access to the Diners Club Airport Lounge Program spread over 450 lounges worldwide. In addition, the Cardholder would be able to exchange global reward points for miles on major airlines and hotels. The Cardholders would also have exclusive benefits and offers at Taj properties, Taj Safaris, Taj Air and Small Luxury Hotels Group. Additionally, the cardholders would be privy to instant global recognition reflecting their status and preferences through a dedicated and elite concierge program - HDFC Bank Diners Club Concierge. While all of the cards are aimed at the elite customers, HDFC Bank Diners Club Black, the top-of-the-line card, is also the most exclusive card ever to be launched by HDFC Bank in India.

Speaking on the occasion, Mr. Parag Rao, Senior Executive VP, Business Head, Credit Cards & Merchant Acquiring Services, HDFC Bank, said, “It gives us immense pleasure to join hands with Diners, a card brand all of us grew up looking up to and dreamt of having it in our wallets at some point in our lives. I have no doubt the HDFC Bank-Diners cards will recreate the magic of yore for many more Indians who will experience the value proposition Diners and HDFC Bank now offer. For us, it's something that will further enforce HDFC Bank's posi tion as the nation's premier card issuer, one that the country's rich prefer. The rich legacy of Diners cards combined with the wealth of experience that HDFC Bank brings to the fore will provide the necessary impetus in the quest to offer the best to our discerning customers."

Ms. Diane Offereins, EVP and President, Payment Services, Discover Financial Services, stated, “Expanding the Discover and Diners Club global footprint has been an important company priority for us. We recognize the importance of India as a key emerging market and are eager to expand the Diners Club brand in this region, Given HDFC Bank's prestige and influence in this area, we rely on this strong partner to help us bring exceptional products and services to India's affluent class, so we're very pleased to see these cards launched in-market."