OREANDA-NEWS. October 1, 2012. According to TSN survey research in Ukraine (NRS 2012 - Kiev) the one-issue audience of the daily makes 402,000 readers in Kiev*. This number is significantly higher than the audience of other editions operating in the city. NRS-2012 Kiev survey covered 73 print publications. Today the audience of Segodnya is nine times higher than the average audience reach for other Kiev market players.

"Kiev is an important strategic region for distribution of Segodnya daily. We regularly monitor the preferences of our readers and offer quality content, which means we inform them about social and political events, help to organise their leisure activities and solve social problems. That's why we've been a leader in the Kiev periodical press market since 2002," noted Igor Dobrovan, acting CEO and editorial director of Segodnya Multimedia.

*According to TNS in Ukraine, NRS 2012- Kiev (urban population aged from 12-65; sampling – 3,114 respondents per search wave, universe population – 2,138,000 people).