Skolkovo Launched Joint Project with Visa and Promsvyazbank
OREANDA-NEWS. September 26, 2012. The Moscow School of Management SKOLKOVO is glad to announce that Nikolay Zhmurenko, the first SKOLKOVO Startup Academy class graduate, CEO of Smartfin, Visa and Promsvyazbank have launched a joint project – a service for acceptance of payments with banking cards via mobile gadgets. The new technology branded 2can enables any service enterprise to use a smart phone or tablet computer as a secure mobile gadget for acceptance of payments with Visa cards anywhere and anytime. In order to do this just a special Smartfin reading device is needed which is connected with a smart phone or tablet computer based on Android (from 2.1) and iOS (from 4.0) and access to the Internet.
The technical offer is more accessible and convenient for trade enterprises that the traditional acquiring as it doesn’t require significant expenses on purchase, setting and service of a payment terminal. The 2can mobile gadgets open new opportunities for the switch to cashless payments in the segment of small, medium and micro business as well as at companies that offer mobile services such as mail and messenger delivery, taxi and insurance agents.
Promsvyazbank is the acquirer of the 2can mobile terminals. For Visa banking cards holders such a way of payment doesn’t differ from payments via traditional payment terminals. To make a payment one just have to run a Visa card through the reading device and put a signature on a smart phone’s display. In case of the necessity a terminal receipt may be send to the card holder’s e-mail address or as an SMS to his/her cell phone. According to Promsvyazbank Visa card holders are guaranteed a high security level of payments via the mobile device that does not keep the information read from a card, but transfers it as a code to the bank’s processing service.
Nikolay Zhmurenko is determined, “A 2can pocket terminal will enable the small business to provide customers with the service of payment acceptance by banking cards that was a hard-to-get one earlier. Several millions of the small and medium business representatives lose their clients only because they do not accept banking cards. Moreover, a 2can pocket terminal is a mobile solution for entrepreneurs who are not connected with a stationary trade point”.
“A 2can mobile terminal is a service for Russia that will turn upside down the notion of the small, medium and micro business concerning card acceptance, and for customers it is an opportunity to pay with theirs banking cards such services as taxi and Internet shopping”, believes Elena Makhota, vice-presidents, member of the board of Promsvyazbank.
“Today only 17% of trade enterprises dealing with individuals accept banking cards as a payment means, - emphasized Tatiana Sanders, Head of Visa acceptance network development of Russia and CIS countries. – Introduction of the technology of Visa cards acceptance via the 2can mobile devices opens a number of opportunities for the infrastructure development of Visa banking cards acceptance on the Russian market”.
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