OREANDA-NEWS.  September 19, 2012. Airliner World recognizes Estonian national carrier Estonian Air for its fast developments, flexibility and innovative thinking. The magazine writes about the implementation of the new strategy of Estonian Air in spring 2012 and right sizing the fleet in order to adapt to the market demands and support the new strategy, reported the press-centre of Estonian Air. 

The aim of Estonian Air's new business strategy is to develop better air connections to and from Estonia and thereby increase the competitiveness of the country. In order to provide better frequencies and new destinations the new business model foresees to extend the home market in Baltic countries and Scandinavia.

Also the Tallinn Airport, as one of Europe’s fastest growing airports, gets recognition as convenient hub for transit travelers from Scandinavia and Russia in flying to Western Europe. In addition, Estonian Air was mentioned as one of the fastest growing airlines in Europe in 2011 with 16.4% increase in passenger numbers.

Airliner World also praises Estonian Air for its restaurant project in which Estonian high class restaurants provide passengers with dishes, which are presented by their chefs on so-called restaurant flights once a month.

The article also describes airline’s innovative solutions in the field of social media: the innovative social media program AirScore is the first this kind of loyalty program in aviation allowing people to earn points without having to fly.

Estonian Air CEO Tero Taskila commented that international recognition is very important for Estonian Air. “Especially when it comes from such prestigious magazine as Airliner World, " added Taskila.