OREANDA-NEWS. September 03, 2012. Nowadays, with low profit of ion & steel industry, how can Baosteel improve core competitiveness through management revolution? There is an old saying goes: We can learn from others’ past success.” Recently, leading cadres of Baosteel Co., Ltd learnt “Win-win Mode of Individual-goal Combination” from Haier in management revolution and innovation experience, using 4D system as platform, reported the press-centre of Baosteel.

They discussed the central topic mentioned and finally formed a consensus that Baosteel can keep up with the marketing competition and achieve success in second revolution only by grasping market patterns, running along the market trend, setting customer-oriented operation mechanism and performing well on everything.

Originally, the new model of Haier, “Win-win Mode of Individual-goal Combination based on self-management” is a new kind of management mode which follows approaches of continuous study and innovation, keeping up with information and internet ages. And the result has gained top one of first prize of national enterprise management innovation achievement during 2012 National Conference on enterprise management innovation, which is the highest honor gained by China in enterprise management. China Enterprise Confederation has appealed that each enterprise should learn from innovative results of Haier, etc. and study from each other, forming an innovative atmosphere worldwide.

hairman of Baosteel, Mr. Xu Lejiang required everybody to study past experience of Haier, thinking and exploring in further. When Iron and Steel industry is entering the low profit era, how can Baosteel gain competitive advantage through management revolution, adapting to information and internet age and get through self-characteristic way in second revolution under fierce market competition and demand for more detailed customer segmentation.

During the study of party committee central group in April, Baosteel offered fast respond with the topic as “Learn from Haier, Management Revolution and Innovation as ‘Win-win Mode of Individual-goal Combination’” by using 4D e-learning system. At the same time, the company motivated people as leaders (above company assistants), each top leader of party or politics, sales directors, people in charge of regional companies to attend exchanging study, deeply thinking based on topic and reality. 148 people among them have communicated in learning experience and working suggestion. In order to know the operational condition of “Win-win Mode of Individual-goal Combination” in practice, the departments of operational improvement and propaganda of Baosteel even went to Haier for field study. In June, Baosteel held study of party committee central group again with the topic as “Enlightenment of Haier’s Win-win Mode of Individual-goal Combination”, and propaganda department reported as Report of E-learning Condition in Haier Win-win Mode of Individual-goal Combination. Otherwise, operational improvement department, sheet sales department and Baosteel International gave presentations separately as Learning Experience on Haier “Win-win Mode of Individual-goal Combination”, Thoughts and Response on Haier’s Innovative Management Mode and Construct New Advantages of Marketing in Low Profit Era.

Through exchange learning, leaders and people in charge of Baosteel have a deeper understanding on the situation & task faced. They think that the “Win-win Mode of Individual-goal Combination” is a reflection of customer-orientation in enterprise operation system. And the most efficient thing recently is to face the changes in market and fix customer-orientation among the company thoroughly by combining the characteristics of Iron & Steel Enterprises, then to enhance the construction of customer-oriented operation system within the company. The key spirit of learning is to revolute bravely.

Within Baosteel, each good experience and method should be copied quickly and used in maximum. People who are in charge of different levels should inspect the change caused by independent team construction and use it better for company operation, creating more values. They expressed that iron & steel industry is facing adverse operating environment as excess capacity, increased homogenization competition, and etc. nowadays, we should find our own advantages and be confident to do everything well, then we will behave successfully in the cruel market competition.