OREANDA-NEWS. August 30, 2012.  Sony Corporation (“Sony”) today announced that it will begin the phased launch of its latest BRAVIA LCD television in all global regions from the end of the year. The new BRAVIA boasts a 4K (3840 x 2160) LCD panel, in the industry's largest 84-inch class*1 and incorporates Sony's “4K X-Reality PRO” super-resolution high picture quality engine. This formidable combination seamlessly delivers high-resolution large-screen picture with high-quality powerful sound to provide viewers with immersive experiences, unlike anything offered by existing televisions.
*1: as of August 30, 2012

This new 4K TV comes equipped with a 4K LCD panel comprising approximately 8.29 megapixels, which is 4 times the resolution of Full HD standard, and incorporates “4K X-Reality PRO”, Sony's super-resolution high picture quality engine optimized for 4K TV. This engine is capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution. Viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear with the wide 60-degree viewing angle, even if they sit as much as half the distance*2 to the screen, as compared to when viewing Full HD (for which distance equal to 3 times the screen height is recommended).
 In addition, the combination of “10 Unit Live Speaker” side speaker system, which is optimized for this large-size screen, with Sony's unique high-quality sound signal-processing technology achieves powerful three-dimensional sound that envelops the viewer in position-orienting tones, from deep bass to high notes.
*2: Appropriate distance for comfortable viewing depends on the content, viewing environment as well as the physical conditions of viewers. We recommend viewing from a suitable distance while taking breaks at regular intervals.

 With its beautiful, large high-resolution screen and high-quality powerful sound provided, viewers can enjoy immersive experiences unlike anything offered by existing televisions, as if they were at a live entertainment venue or in a movie theater. Viewers can also enjoy high-resolution digital photographs on the large screen, by blowing up scenic pictures into large poster sizes, or enlarging photos of children into life-sized pictures for the whole family to see. Furthermore, “PlayMemories Studio”*3, a special PlayStation®3 software, enables users to organize and playback high-resolution photographs with ease and comfort on the 4K television. Going forwards, Sony aims to offer new television viewing styles by continuing to provide these kinds of new consumer experiences.
*3: available during current fiscal year ending March 2013

 Sony has been involved in building the 4K content viewing and creating environment in the professional field, from rolling out its 4K digital cinema projectors to movie theaters throughout the world, to preparing a range of production equipment, including the flagship CineAlta “F65” camera capable of shooting 4K content. In the consumer electronic field, Sony has released the “VPL-VW1000ES” home theater projector for family use which has been favorably received.

 Sony will strive to strengthen its “BRAVIA” products, with the release of the this kind of high-resolution, large-screen 4K TV, which maximizes its technical 4K prowess in the field of 4K, and offers new ways to enjoy television.

Main Features
Powerful, high-resolution large-screen picture
(1) 4K LCD panel in the Industry's largest 84-inch class*1
 The 4K (3840 x 2160) LCD panel boasts four times the pixels of Full HD resolution, achieving 52ppi (pixels per inch) even on a large 84-inch high-resolution screen. Viewers will not be bothered by the pixels and notice images are breathtakingly realistic and beautifully clear with the wide 60-degree viewing angle, even if they sit as much as half the distance*2 to the screen, as compared to when viewing Full HD (for which distance equal to 3 times the screen height is recommended).
*1. As of August 30, 2012
 *2. Appropriate distance for comfortable viewing depends on the content, viewing environment as well as the physical conditions of viewers. We recommend viewing from a suitable distance while taking breaks at regular intervals.

(2) “4K X-Reality PRO” super-resolution high picture quality engine
 Sony has optimized the algorithm for “X-Reality PRO,” the database-type multi-frame analysis super-resolution high picture quality engine, by adding a database for 4K LCD televisions, and also added a 4K upscale feature. This feature takes footage ranging from low-resolution Internet videos to HD resolution digital broadcasts to Blu-ray disc content, and upscales it to 4K resolution while also reproducing it as beautiful, vibrant 4K images.

(3) Large-screen 3D images reminiscent of a movie theater
 The 84-inch 4K panel and “4K X-Reality PRO” super-resolution processing enables the viewer to enjoy 3D footage in high picture quality that exceeds Full HD resolution. The 4K TV upscales ‘Blu-ray 3D’ Full-HD resolution 3D images to 4K (3840 x 2160) images and displays them on the polarizing sheet on the screen in 3840 pixels x 1080 pixels for the left and right eyes, respectively. The accompanying 3D glasses are a light and comfortable passive design, and require no batteries. Viewers can now enjoy 3D footage on an impressive large screen just like being in a movie theater.

(4) “PlayMemories Studio”
 “PlayMemories Studio,” a special PlayStation®3 software, makes organizing, editing and viewing videos and photos as easy and intuitive as playing a game. A feature enabling “PlayMemories Studio” to output 4K resolution images will be added so users can enjoy images taken with digital cameras on the 4K TV. 4K-enabled version will be available during current fiscal year ending March 2013.

High-quality powerful sound
 This new 4K TV is packed with Sony’s own technologies, from its signal processing through to its speakers, and its ‘Signal to Sound Architecture’ delivers powerful sound quality.
(1) ‘10 Unit Live Speaker’ System
 This three-way 10-speaker system (total output 50W) is installed along the sides of the 4K TV towards the viewer, and is optimized for large-screen TVs. It realizes powerful sound with position-orienting tones, from deep bass to medium and high range notes. (Note that the speakers can be removed to enhance the system with an audio set.)

(2) Advanced signal-processing technology
 The 4K TV incorporates Sony’s original "Clear Phase technology" to realize the reproduction of natural sound with high resemblance to the original sound as well as clear sound localization. ‘S-Force Front Surround 3D’ creates the virtual 5.1ch surround sound field by only using the front speakers, and enables the viewer to feel enveloped in a three-dimensional sound field.

Network compatibility
 Sony will offer a variety of network services through “Sony Entertainment Network (SEN)”. With a single push of the ‘SEN’ button on the remote control, users can easily access services from the ‘“Sony Entertainment Network” Portal,’ a new portal for “BRAVIA” TVs equipped with Internet functionality. Users can quickly and easily enjoy any services they like by simply registering their preferred applications in the “Favorites” list.

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