Dentsu Inc. Net Sales for July 2012 Increased 3.0%
OREANDA-NEWS. August 21, 2012. Dentsu Inc. (
PR spokesperson Shusaku Kannan said, "Although the year-on-year percentage increase is lower than June's, it can be attributed to the fact that there was no ad campaign this year matching the scale of the digital terrestrial broadcasting system campaign or the energy-saving campaigns which ran last July. Adspend was up in 12 categories out of 20, with 4 categories showing double-digit growth. The sectors that contributed the most to the increase in sales were Automobiles/Related Products, Food Services/Other Services and Distribution/Retailing."
July 2012 Earnings Results |
(Millions of yen) |
(Comparison with previous year, %) | ||
Non-consolidated Net Sales |
114,646 |
103.0 | ||
Breakdown of Net Sales by Business Category |
(Millions of yen) |
(Comparison with previous year, %) | ||
Newspapers |
8,704 |
92.1 | ||
Magazines |
2,357 |
97.1 | ||
Radio |
1,474 |
89.0 | ||
Television |
59,863 |
103.0 | ||
Interactive Media |
3,901 |
112.1 | ||
OOH Media |
4,260 |
105.0 | ||
Creative |
13,322 |
114.4 | ||
Marketing/Promotion |
13,326 |
101.2 | ||
Others |
7,434 |
102.1 | ||
Breakdown of Net Sales by Business Office |
(Millions of yen) |
(Comparison with previous year, %) |
| |
|
95,602 |
105.7 |
| |
Kansai Branch Office |
16,431 |
91.1 |
| |
Chubu Branch Office |
2,611 |
94.0 |
|
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