Lenovo Student Filmmaker Competition Goes Live
OREANDA-NEWS. August 16, 2012. Lenovo (HKSE: 992) (ADR: LNVGY), the world’s #2 PC maker, and Ideas United, the creators of Campus MovieFest (CMF), announced the launch of the online voting competition for the “Seize the Night” Alternate Ending Competition. The public is invited to watch Lenovo’s acclaimed Ultrabook “Seize the Night” ad – followed by 15 alternate endings created by top young filmmakers. The filmmaker’s ending with the most views by September 9, 2012, will earn USD 15,000 cash to pursue his or her filmmaking careers, with an additional USD 5,000 in cash prizes for runners-up, reported the press-centre of Lenovo.
“The level of sophistication and creativity these young filmmakers demonstrated in production – from formulating to casting, shooting and editing - their alternate endings simply astounded us, and we can’t wait to share these films with everyone,” said David Roman, chief marketing officer, Lenovo. “We created the ‘Seize the Night’ competition as an extension of our Ultrabook ‘Book of DO’ marketing campaign to encourage these inspired doers by giving them the technology tools to create something incredible.”
The challenge, launched this past June at Campus MovieFest Hollywood, empowered members of the CMF Distinguished Filmmakers Network to turn their visions into memorable, high-quality alternate endings. Selected filmmakers received minimal production budgets, Lenovo IdeaPad U310 Ultrabooks and less than a month for production. Teams comprised filmmakers and cast from Mexico, United Kingdom, Japan, Nigeria, Poland, New Zealand, the U.S. and beyond.
“This challenge has convinced us yet again that the top young filmmakers we’ve discovered through Campus MovieFest are unstoppable in producing unforgettable content, and we can’t wait for the public to experience these 15 fascinating alternate endings,” said David Roemer, CEO of Ideas United. “It’s been an honor working with Lenovo to celebrate such creative talent.”
Help select the winning filmmakers and their alternate endings that earn \\$20,000 in cash grants, and check out filmmaker bios and behind the scenes footage, online at http://www.campusmoviefest.com/lenovo
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