OREANDA-NEWS. August 08, 2012. At the end of the second quarter of 2012, Sviaz-Bank was ranked 22nd among banks most frequently mentioned by the media, in the estimates of the SCAN-Interfax system*, reported the press-centre of Sviaz-Bank.

The memorandum to the study says that the second quarter turned out to be more successful for the banks in media eyes than the preceding one.

According to Svetlana Panicheva, Head of Sviaz-Bank’s Press Service and Press Secretary, the share of favorable publications on the Bank had risen by 22.8% from the first quarter of this year. A positive effect was produced on the media by reports on the launch of new retail products and services, including loan programs, deposits, electronic services, rankings, award of professional prizes such as PRO Realty 2011 and Financial Olympus, and other information-rich events.

According to Interfax-CEA data for July 1, 2012, Sviaz-Bank was 23rd among Russia’s 100biggest banks in assets.

* The rankings are based on the SCAN database containing over 4,000 media sources.