OREANDA-NEWS. August 3, 2012. Aviva will underwrite its own pet insurance from 1 August, in a move that recognises the value many of the UK’s 15 million cat and dog owners1 place on protecting their pets.

Simon Warsop, business development director at Aviva, said: “For many of us, our pets are ‘one of the family’. However, in the current climate, affording medical treatment for your pet is an extra worry that most of us could do without. Pet insurance offers peace of mind to those who are concerned about the welfare of their pet and want to ensure that should their cat or dog need medical treatment, they can do what’s best for them.

“Aviva has been selling pet insurance for years. And with 14 million customers in the UK who trust us with their car, home and life insurance, we felt it was right to underwrite pet insurance ourselves, recognising the concern millions of pet owners have over medical costs for their pet.

“We know that pet owners worry about finding policies that will cover recurring medical conditions. So, for existing customers with Aviva and new customers from their first renewal, their cat or dog will continue to be insured for the cost of vet's fees for treatment of illness and injury for as long as the policy is renewed - no matter what age he or she reaches.”

Pet insurance from Aviva offers three levels of cover to choose from so customers can select the cover limits that best suit their needs. Cover starts from as little as 5.50 a month2 and there is no upper age limit for vet fees.