OREANDA-NEWS. July 31, 2012. ICBC Beijing Branch kicked off in support of "Love Action - Salary Donation Program", a charity initiative sponsored by Beijing Municipal Commission of the China Communist Youth League and Beijing Youth Development Foundation, said in an announcement by the Branch recently. "Love Action - Salary Donation Program" is aimed at providing a new online donation platform for individual donors who wish to subsidize and help the young adults on a continual basis, and encourage the whole society to care and support their living, education and health, reported the press-centre of ICBC. 

Being a large state-owned commercial bank, socially ICBC Beijing Branch is committed to "Origin from the community, Give back to the community, Serve the community". The Branch recognizes broad social responsibilities that extend beyond business and sponsors philanthropic initiatives on a long-term basis. Through continuous concern and support, ICBC Beijing Branch wins the wide recognition from the community at large. Over the years, ICBC Beijing Branch actively takes part in various charity initiatives concerning poverty alleviation, disaster relief work, education aid, and fulfills its role by giving donations or social work of the staff. "Donation and Education Aid to Achieve Affluent Urban-Rural Society", "Books for Love" are charity initiatives to improve the livelihood of the vast majority of children in villages and remote areas of cities who are most vulnerable. The Branch encourages young volunteers to help kids from disadvantaged background in schools, kindergartens, children of migrant workers, children with disabilities.

ICBC Beijing Branch also embraces innovation to fulfill its practical commitment towards the society and creates easier channel for donation leveraging its domain expertise and influence. At present, most of the donations in China are either on-the-spot or through remittance, a measurement of love by "walking" or "persistence". Yet at this time of Internet Age, we have the opportunity and responsibility to offer greater accessibility for more people involved in the charitable giving. In order to better participate in the "Love Action - Salary Donation Program" jointly sponsored by Beijing Municipal Commission of the China Communist Youth League and Beijing Youth Development Foundation, ICBC Beijing Branch sets up "Donations to Love Action - Salary Donation Program", an exclusive online donation channel using the Branch's existing online banking infrastructure. Customers who wish to donate just need to register ICBC Internet Banking, anytime, anywhere. ICBC will send the donations to Beijing Youth Development Foundation every month based on the settings by the users. In this way, users can donate at regular intervals on time through Internet Banking to help the needy.

Time is changing, yet charity initiatives never stop, love is always shared between people. ICBC Beijing Branch is committed to supporting charitable and community causes and embraces innovations to promote social philanthropy. Under "Loving Heart", "Passing the Spirit of Serving the Needy", the Branch contributes its own share to the development of a harmonious society.