OREANDA-NEWS. July 20, 2012. Himalayan, the natural mineral water brand, partners with designer Wendell Rodricks to create a timeless collection.

Mumbai: Himalayan, the natural mineral water brand from the Tata Global Beverages portfolio, today announced its association with the upcoming season of Lakme Fashion Week (LFW), the most celebrated fashion event in the country. Himalayan has tied-up with world-renowned designer Wendell Rodricks, who will showcase a timeless collection inspired by the pristine natural mineral water brand. The collection will be showcased by the designer at the LFW Winter/Festive 2012 scheduled for August 2012.

Speaking about the association with LFW, Pradeep Poddar, managing director and CEO, Mount Everest Mineral Water, the makers of Himalayan, said, “Following the success of our association with LFW in 2011, we decided to extend this to 2012. Himalayan natural mineral water is crafted by nature’s own hand, with a careless disregard for time, in the pristine lap of the Himalayas. It takes 20 years for the water to gather all of nature’s goodness and make its way to us. LFW celebrates a similar creative journey and commitment to excellence, where designers attempt to realise their vision of the ideal”.

Deep in the foothills of the Himalayas, a pristine drop of water is born. From here, it begins a slow and gradual descent, squeezing through fine layers of rock, sand and soil till it reaches a flowing, naturally occurring aquifer 120 metres underground. The water is collected and bottled at source, completely untouched by human hand and full of nature’s goodness. In a sea of artificial products, Himalayan, with its live natural credo advocates living a life as close to nature as possible. With its distinctive characteristics, and exquisite taste, a bottle of Himalayan is the most pristine accessory you can carry at this season’s LFW.

In LFW Winter/Festive 2011, ace designer Mr Rodricks expressed his belief in the synergy of the Himalayan brand and his creations. Both are unique, natural and timeless. Preparing for another grand collection this year at LFW Winter/Festive 2012, Mr Rodricks said “It is always a pleasure to work with a corporate who places their trust in you for a second association. I am looking forward to LFW with Himalayan and am sure that together we will ensure a successful fashion show that meets the high standards of both brands.”