OREANDA-NEWS. July 19, 2012. The Factoring Company Life took part in the international conference, hosted by Satmetrix in London, reported the press-centre of Probusinessbank.  

The conference participants shared their experience in the customer loyalty measurement and analysis, studied the best practices of the most successful leading global companies, action-plans and conclusions on the customer loyalty.

Delegates of the Financial Group Life shared their vision for the development of this line in Russia, measurements of the Net Promoter Score index (NPS) in the Russian financial services market, talked about their achievements and points of growth.

Work with the customer loyalty is the key element of the customer-focused strategy of the Financial Group Life. The Net Promoter Score, measured in accordance with the method developed by Satmetrix, serves as the key indicator of the customer perspective measurement in the corporate strategy of the Factoring Company Life. Measurement of the customers’ NPS has been implemented and carried out on a regular basis in all business lines of the Financial Group Life.

Denis Shakin, Service Director of the Factoring Company Life:
The loyalty of our clients is the area of our constant attention and development on a day-to-day basis. Alignment of the company’s internal and external business processes, the processing of the customers’ feedback and, first of all, speed and quality of our response to the needs and requirements of our clients serve as the key driver of success in the work with clients of the Factoring Company Life. We greatly appreciate their active participation in the customer loyalty surveys, because their feedback provides us with invaluable information, which we use to improve our service all the time.

The Factoring Company Life provides its clients with the full range of services, including the financing, administration of accounts receivable, insurance of risks in the framework of two principal products, i.e. factoring operations with recourse and without recourse.

Today regional centers of the Factoring Company Life operate in such cities as Moscow, Saint Petersburg, Ekaterinburg, Ufa, Chelyabinsk, Tyumen, Novosibirsk, Saratov, Volgograd, Penza, Kaluga, Krasnodar.

In June 2012 the Factoring Company Life received a prestigious “Financial Elite of Russia” award in the nomination of the "Factoring Company of the year in the sphere of servicing and financing the small and medium-sized business".