OREANDA-NEWS. July 19, 2012. CTC Media, Inc. (“CTC Media” or the “Company”) (NASDAQ: CTCM), Russia’s leading independent media company, has announced the successful completion of a joint project with LG Electronics to launch Domashny and Peretz channel widgets on LG Smart TVs. The VideoMore.ru portal supplies the video content for the widgets, reported the press-centre of CTC Media.   

Viewers can now search for and watch all the CTC, Domashny and Peretz channel content at any time on LG Smart TVs, without the need for any additional configuration or advanced settings. The catch-ups are available immediately after the shows have been aired.

The service is automatically available for all owners of LG Smart TVs produced from 2011 onwards. The CTC Media channel widgets are pre-installed in the Premium Zone for users’ convenience.

The design of the CTC channel widget, which was released on LG Smart TVs in July 2011, was updated and refined, while the interface has been made more user-friendly. In addition, program viewing status (how many of the total number of episodes have been watched) and resume playback from last position features have been introduced.

Anna-Maria Treneva, CTC Media’s Head of New Media: “We see a lot of potential in the smart TV sector and our joint project with LG is part of our strategy to increase the CTC Media audience reach in new media. The launch of the CTC channel widget on LG Smart TVs has proved that our content is very popular among viewers. One third of all LG Smart TV owners use the CTC widget. According to usage statistics, the CTC channel widget was ranked first among TV widgets, and was also among the Top-5 widgets for LG Smart TVs. The introduction of the Domashny and Peretz widgets has helped us broaden our audience coverage and offer viewers more choice”.

CTC Media plans to cooperate with other leading television manufacturers in the future.