OREANDA-NEWS. July 12, 2012. Opening of Lenta’s second hypermarket has taken place in Barnaul on June, 30. The shop located in Vlasikhinskaya street, 67, has become the company’s 44th object in Russia, and 10th in the Siberian-Ural region of the country

The new "Lenta" has larger area than the first store (total area - 12,000 square meters, of which trade facilities occupy 7500 square meters) and a challenging interior arrangement.

A new shelving system has been introduced in the sales area of the hypermarket in Vlasihinskaya street. The shelves are of more compact size, so there are more of them, which makes possible to increase the area for the goods layout. Fruit and vegetable, delicacy meat departments are now located in the center of the hall.

The second "Lenta" in Barnaul is a kind of shop inside the shop: there is separate area for specialized department of cosmetics and perfumery, products for moms and children are in the same area, products for men are presented in the sections "Auto goods," "Sports and recreation." In the checkout area, a cafe under its own brand has opened.

In general, the new "Lenta" represents approximately 20 000 goods, including goods supplied by the local manufacturers. Products are supplied to the chain by about 30 Altai companies, some of which makes their supplies to the chain’s stores located outside the Altai region. With opening of the second "Lenta", sales turnover of the Altai producers will increase, however, along with the tax revenues of the region.

"Lenta" company is not just building modern hypermarkets in various regions of Russia, but also provides local residents with more jobs. The hypermarket in Pavlovskiy tract hires 380 employees. The Vlasihinskaya street "Lenta" has employed over 200 people. And plans are to hire 100-120 more. We need dough-makers and pastry molders, bakery staff, cashiers and cleaners for the production facility.

"Lenta" company has entered the retail market of the Altai region in September 2007 with the opening of the eponymous supermarket network in Pavlovskiy tract, 156.