OREANDA-NEWS. June 28, 2012. Vodafone Group today announced the establishment of two new operating regions, Northern & Central Europe and Southern Europe, together with the appointment of Philipp Humm as Chief Executive, Northern & Central Europe and Paolo Bertoluzzo as Chief Executive, Southern Europe.

The Northern & Central Europe region comprises:
Germany;
the UK;
the Netherlands;
Turkey;
Ireland;
Hungary;
the Czech Republic; and
Romania.

Philipp Humm has been appointed to the role of Chief Executive for the new region, effective 1 October 2012. He joins Vodafone Group from T-Mobile USA, where he has served as President and CEO since 2010. He was previously the Chief Regional Officer, Europe and a member of the Executive Committee of T-Mobile International and CEO and Chief Sales Officer for T-Mobile Germany. A former Managing Director and European Vice President of Amazon Germany and France, Philipp Humm began his career at Procter & Gamble and has previously worked for McKinsey and the German grocery retailer Tengelmann.

Philipp Humm said: “Vodafone is a powerful brand with a strong focus on the customer coupled with a clear strategy for growth. I look forward to joining the team.”

The Southern Europe region comprises:
Italy;
Spain;
Portugal;
Greece;
Albania; and
Malta.

Paolo Bertoluzzo has been appointed to the role of Chief Executive for the new region, effective 1 August 2012. He will also continue in his role as Chief Executive of Vodafone Italy. Paolo Bertoluzzo joined Vodafone in 1999 and was appointed Chief Executive of Vodafone Italy in 2008. Under his tenure, Vodafone Italy has achieved market share leadership in both service revenue and EBITDA as well as leadership in Net Promoter Score across all market segments.

Paolo Bertoluzzo said: “I welcome the opportunity to lead such an important part of Vodafone Group’s global portfolio through this challenging period.”

Both Philipp Humm and Paolo Bertoluzzo will join the Vodafone Group Executive Committee once their respective appointments take effect.

Vodafone Group Chief Executive Vittorio Colao said: “Our new regional structure will underpin our strategy focused on meeting our customers’ long-term needs, and Paolo and Philipp will be strong additions to the Vodafone Group Executive Committee.”