OREANDA-NEWS. June 27, 2012. CROC has become an IBM Authorized Reseller for Unica and Coremetrics marketing campaign management software products. Advantages offered by the new products include: easier management of multichannel and multistep marketing campaigns, analysis of return on investment (ROI) in social media, and social network monitoring for brand references. These and other innovations help improve marketing processes and, therefore, improve business efficiency for our customers.

In order to obtain this authorization, CROC specialists passed exams and obtained certificates demonstrating their knowledge of the new products. CROC has also successfully implemented various projects based on IBM products and technologies. In fact, for the third time, CROC was awarded IBM Platinum Business Partner status in Russia in 2011.

"Russian companies have recently become interested in specialized marketing campaign management systems. These innovative technologies provide a lot of new possibilities compared with ‘universal’ CRM systems," remarks Maxim Andreev, Head of Business Applications, CROC. "Such solutions are particularly effective when combined with CRM and Data Mining systems. For instance, with IBM Unica you can use information from the above systems to plan and prepare marketing campaigns. Furthermore, this product allows for the analysis of past campaign results and the adjustment of the next phases in accordance with the information obtained. IBM Coremetrics provides efficient web analytical tools to ensure that the corporate website is convenient and interesting for each user. These products help ensure that investment is only made in marketing activities which deliver guaranteed results."

A large number of major corporate customers are successfully using IBM marketing campaign management products worldwide, including: eBay, Vodafone, Marriott, Hilton, EMC, and many others.