OREANDA-NEWS. June 19, 2012. Segodnya has cemented its leadership among Ukrainian daily newspapers, outperforming competitors by more than 8% in average readership of one issue, says a research of TNS in Ukraine (MMI Ukraine 2011/4+2012/1)*. The audience of one issue of Segodnya is 1.662m people.

"We have been the absolute leader only in Kiev for long. This year we rank on top nationally, largely because we've been promoting the newspaper in regional markets of Odessa, Kharkov, Donetsk, Dnepropetrovsk, Crimea and Lvov. Our regional editions cover local news with high quality and quickly that increased readership in these cities by 15-30%," said Igor Dobrovan, acting CEO and Editor-in-Chief of Segodnya Multimedia.

Segodnya will continue to develop as the absolute leader in the daily press market, improving the content and quality of coverage. The newspaper prioritises journalism promptness and the ability to find exclusive and important subjects for stories.

"With these approaches in place we regularly win loyalty of our readers. We've built one of the best editorial teams in the Ukrainian media market making one of the best newspapers. At the same time the professional experience and capacity of Segodnya Multimedia staff help to develop a whole range of other products demanded in the market: news website www.segodnya.ua, special editions of Segodnya, Vecherkom weekly, RIO TV guide and an analytical year book Ukraine and the World. Global Agenda created with The New York Times.

* According to TNS in Ukraine, MMI Ukraine 2011/4+2012/1 (urban population aged 12-65 living in cities with 50,000+ people, sampling – 10,000 respondents per search wave, universe population – 16.078m people).

Segodnya Multimedia (SCM Group's publishing holding) has been in the publishing business since 1997.

The core product of the company is Segodnya daily, the leader in Ukraine's daily press market*. It is a full-colour edition with seven regional issues in Kiev, Odessa, Kharkov, Donetsk, Dnepropetrovsk, Crimea and Western Ukraine as well as a national issue sold in other regions of Ukraine. The average daily circulation of Segodnya newspaper is 120 copies Readers of Segodnya newspaper include financially reliable people, both men and women of various ages.

In March 2012 Segodnya national daily won Newspaper of the Year title at the 16th Person of the Year National Programme, which is an independent award in Ukraine for the top achievements in professional and civil activity in 2011.

With an own print house in Vyshgorod built in 2005 Segodnya has a priority among Kiev-based media in providing its readers with the latest news every morning.