OREANDA-NEWS. June 15, 2012. Aviva, the leading European life insurance and pensions group, has recently published its second Corporate Social Responsibility (CSR) report, in which it presents the main courses of action, objectives and results in terms of social commitment that it has carried out during the 2011 financial year. 

The company has strengthened its commitment to CSR through a variety of initiatives based on the following lines of action: building trust, climate change, community development, diversity and inclusion, attraction and retention of talent, a sustainable product and service offering and, lastly, a spirit of openness and transparency.

One of the main initiatives carried out during the past year involved strengthening the commitment to society in terms of financial education by launching the Aviva Institute of Savings and Pensions, a platform designed to offer in-depth information about pensions and long-term savings in Spain. Among the actions taken in 2011, the highlights include the launch of a “Retirement Calculator” and the Institute's website, as well as the publication of various reports on the subject, resulting from the meetings of its Expert Forum.

Similarly, the company has made a firm commitment to the management of its human resources by introducing a common labour framework for the entire group called “Aviva y Tъ”. Together with the work-life balance initiatives developed as part of the new labour framework, the consolidation of its internal training programme, introduced via the “Aviva University”, has seen the company recognised as “Top Employer 2011”. 

The company has also undertaken many actions in terms of social commitment through its continuing collaboration with the Orbayu Foundation and Aldeas Infantiles (Children's Villages), as well as other actions designed to raise funds and raise awareness among its employees. This commitment also encompasses investments, as the company only selects equities for its staff pension plans from companies that belong to socially responsible investment indices.

According to Ana Sanz, director of CSR at Aviva in Spain: “since the publication of our first report in 2011 we have made great progress in many areas related to CSR, for example in the area of HR and the promotion of social commitment among Aviva employees. All of these actions have been and will continue to be guided by the values that we embody in our daily work and that we not only transfer to our customers and suppliers but also to our entire staff.”

The second Aviva CSR Report is available online at the group's website, www.aviva.es under the CSR tab. The Report details the Good Practice Guides to which the company adheres, the objectives and priorities mentioned above and the best practices implemented by the company in terms of CSR in Europe.

Strategic pillars of the CSR programme

The main CSR milestones achieved during 2011 and covered in the Report are as follows:

Promotion of the “Supplier Code of Conduct”, based on Aviva's internal Code of Conduct, which 73% of suppliers have joined.
Establishment of an “environmental culture” within the company through awareness campaigns and the implementation of specific actions related to energy efficiency and paper recycling.
Social Commitment, through participation in specific projects by NGOs such as the Orbayu Foundation and Aldeas Infantiles (Children's Villages), and the promotion of fundraising and donation campaigns among its employees.
Establishment of a new labour framework, “Aviva y tъ”, which has implemented initiatives designed to improve the working conditions of its staff in terms of work-life balance and talent management through the “Aviva University”, which has provided more than 25,000 hours of training.
A customer satisfaction guarantee, through the compliance of its operations with 8 policies and 52 quality standards and subsequent measurement in the form of “satisfaction surveys”.
Maintenance of open and transparent communication with stakeholders, partners and customers about the business of Aviva.