OREANDA-NEWS. June 8, 2012. Ingosstrakh Insurance Company announced the start of a federal campaign aimed at the promotion of sales of various retail insurance products. The promotional action will take place from May to August 2012 in Moscow, Moscow region, Saint Petersburg, and in over 80 Russian cities.

The promotional action will involve products of voluntary car insurance (hull insurance and voluntary motor third party liability insurance), property insurance, voluntary medical insurance for individuals, and voluntary travel insurance. Current clients of Ingosstrakh Insurance Company can get the total benefit from 5 to 20 % by purchasing the second and further promotional insurance products. For instance, during the promotional action any car owner with their car insured subject to the hull insurance with Ingosstrakh Insurance Company can insure their apartment or summer cottage subject to the insurance products Platinum, FreeDom or Platinum Express with 20 % benefit.

The strategic aim of the action is the growth promotion of cross sales of retail products. Ingosstrakh Insurance Company sales offices and other sales channels (advertising banners, promo page at the company’s web-site etc.) are used for the promotion. For the development and implementation of this promotional campaign concept Ingosstrakh Insurance Company involved Arena Magic Box integrated marketing communications agency which has huge experience in implementation of such projects.

Vadim Yurko, Director of Marketing Department of Ingosstrakh Insurance Company, says; “In this spring and summer period of holidays and vacations we want to draw the customers’ attention to the insurance and to offer them unique opportunities of purchasing the policies with the total benefit of 20 %. The specified offers include the list of the most popular insurance programs in demand with the clients. We hope that the campaign will enable our clients to increase the level of their insurance coverage by obtaining insurance product of high quality at attractive price”.