OREANDA-NEWS. June 05, 2012.  From May 22 to 24, BASF will be presenting its latest concepts and solutions of Human Nutrition at Vitafoods Europe in Geneva (Booth number: 1432). Taking center stage in Geneva will be the global Think Newtrition™ market initiative – innovative ideas and solutions for modern nutrition. The solutions on display – including ingredients that support weight control, offer various health benefits, plus natural and nature-identical coloring agents in new, practical dosage forms – will help BASF’s customers to satisfy consumers’ wide-ranging demands.

 All around the world, more and more people are becoming aware of their body and are valuing to stay active and healthy. They are paying increasingly attention to what they eat – but the demands of the various consumer groups in terms of a product’s taste, consistency and color differ as widely as the groups themselves. This is where Think Newtrition™, BASF Human Nutrition’s global market initiative, comes into play: BASF is in constant dialog with partners, consumers and customers to gather and collate information on these diverse needs.

 “This constant open dialog enables us to help our customers to optimize their products for the consumer, or to develop new products to serve current market trends,” says Edward Gallagher, Vice President Human Nutrition Europe. “We regard ourselves as a partner of choice who has a deep understanding of the special characteristics, needs, eating habits and requirements of our customers and end consumers. For us, that is and always will be the key factor in developing innovative nutritional products.” BASF will showcase at Vitafoods Europe some product examples developed on the basis of the Think Newtrition™ strategy.

A practical solution for active lifestyles: Tonalin® CLA in ampoules

Tonalin CLA is the most researched and tested conjugated linoleic acid available today on the market that can help to reduce body fat. 25-ml “Shape Up” ampoules containing this nutritional supplement are especially suitable for active, body-conscious people to cover the daily requirements in a simple and easy way. Since they require no refrigeration, they are also very convenient for people who are on the move or are travelling.

Omega-3 fatty acids for children and senior citizens

BASF Human Nutrition will also present two new concepts out of its Omevital - Omega-3 fatty acids range. Omevital products contain the fatty acids EPA and DHA, which have a positive effect on the health and development of the heart, brain and eyes. “Fun Fit Kids” is a tasty chocolate-flavored liquid product designed especially for children’s drinks. Omega-3 fatty acids are essential for the positive development of numerous bodily functions in children – the brain, for example, or the eyes. Most children don’t like eating fish or swallowing Omega 3 capsules, but “Fun Fit Kids” is a quick and easy way for them to get their daily dose of these precious fatty acids. And to support increased vitality in old age, BASF has developed “Vitality Plus”, a product that provides older consumers with their daily requirement of Omega 3 fatty acids and Vitamin D by combining sensory properties with lemon flavor.