Russian Agricultural Bank Rated 4th Best Known Bank
OREANDA-NEWS. June 4, 2012. Russian Agricultural Bank (RusAg) was rated number four in the list of best known banks on the market, while its franchise gained number six as most recognized in 2011. This result is among the best in the industry in terms of brand awareness growth.
According to a survey conducted by the National Agency for Financial Studies (NAFS) in 2009-2012, RusAg’s brand was the leader gaining index growth rate of 10 p.p. in 2011. The Bank went up from the 8th to the 4th place in best known banks ranking, which is a 5 p.p. growth.
The survey takes the recognition of different Russian banks by respondents as spontaneous name recognition and recognition with a prompt. The brand awareness is a general knowledge of a bank on the market.
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