OREANDA-NEWS. June 1, 2012. Tata DOCOMO, the unified telecom brand of Tata Teleservices that has always adopted a different approach to bringing best-in-class services to its customers, today announced a first-of-its-kind initiative. The company introduced a Twitter application for its GSM pre-paid customers that will allow them to recharge and activate a value-added service / application through Twitter.

The e-commerce initiative, called Twittcom, has been developed indigenously by the team at Tata Teleservices. For registering their numbers, customers have to follow a simple process: go to the Twitter handle of the company @tatadocomo, type in #reg <mobile number> and they will receive a pin code for verification through SMS.

Once the verification code is received, customers need to go to the Twitter handle again, key in #code <pincode> and they will get a re-tweet confirming registration. For activating value-added services, the process is simple: a customer just needs to go to the handle (@tatadocomo) and key in #act# <service><value>. They will get a tweet back confirming activation of the service. 

Commenting on the initiative, Ritesh Ghosal, head, brand marketing, Tata Teleservices, said, “As a brand, Tata DOCOMO has always differentiated itself with its Innovations, whether it is 1p/sec pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of the internet and the rise of social media it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter too will reach the same levels quite soon.”