OREANDA-NEWS. May 30, 2012. Panasonic Corporation, a TOP* sponsor of the Olympic Games, today announced that it will launch a variety of marketing campaigns globally under the slogan of "Sharing the Passion" to spread the magnificence and thrill of the London 2012 Olympic Games to be held in the United Kingdom in July and August. The campaigns are organized around the following two main activities.

1. Opening of the Corporate Pavilion, the "Panasonic Full HD 3D Theatre", in the Olympic Park

Panasonic will open its corporate pavilion, the "Panasonic Full HD 3D Theatre", at the Olympic park located in Stratford, London, throughout the Games from July 28 to August 12, 2012 under the cooperation of the International Olympic Committee (IOC), the London Organising Committee of Olympic and Paralympic Games (LOCOG), and the Olympic Broadcasting Services (OBS).

The approximately 400-square-meter pavilion will be equipped with the Full HD 3D Theater consisting of a 152-inch PDP and a 103-inch PDP. Programs including gymnastics, swimming, and synchronized swimming will be shot by the OBS by using 3D filming equipment provided by Panasonic and broadcast live. This 3D video footage will offer a sense of being submerged into the competition and provide visitors to the pavilion with a spectacular experience and a feeling just as though they are really watching the sport event at the Olympic site.
2. Starting Global Advertising for the Olympic Games

From June, Panasonic will start its global advertising campaign on TV and in print media with Louise Hazel, an English athlete of the Heptathlon, and Neymar da Silva Santos Junior, a Brazilian footballer. The video content, such as TV commercials and "making of" videos can be enjoyed on the YouTube Special site which will open in the middle of June. In the host country, the UK, Panasonic will develop the Olympic outdoor advertising activities in airports and London City and advertisements on buses and taxis in order to build up anticipation for the event.

Panasonic has just launched the "Panasonic/Worldwide Olympic Partner" page on the social network service (SNS) Facebook to introduce its wide variety of activities as a TOP sponsor. In addition, the company will communicate with users through the site, sharing the passion with users around the world who love the Olympic Games.
 Furthermore, Panasonic will also develop its original marketing campaigns and activities worldwide.