OREANDA-NEWS. May 29, 2012. X5 Retail Group N.V., (“X5” or the “Company”), Russia's largest retailer in terms of revenue (LSE ticker symbol: FIVE), announced today the launch of the “Now It Is Cheaper” campaign to reduce prices on selected items in all Perekrestok supermarket stores.

The campaign will reduce prices on the following products: processed foods, baby food, diabetic products, confectionery products, bread, dairy products, soft drinks and other goods. The Company will continue to increase the number of products with reduced prices, as goods from other categories are included in the program through the end of June. During the program's first stage, the range of price decreases for over 1,000 products selected by customers via a survey will reach ten to 40%.

The discounted products will be marked with special "Now It Is Cheaper" labels to enable customers to easily identify them on store shelves. Every week the list of discounted products will be expanded based on customer suggestions. As customer preferences and product ranges vary across regions, there may be some differences between the lists of lower priced products in Moscow compared to Nizhny Novgorod.

Igor Sotnikov, Perekrestok General Director, commented:

"This is not the first year that Perekrestok has conducted a pricing program to slow down price growth to promote long-term customer loyalty. We want our customers to know that, "We hear you!" The price cuts are our response to the customers' voice and requests."