OREANDA-NEWS. May 29, 2012. X5 Retail Group N.V., (further, “X5” and/or the “Company”), Russia's largest retailer in terms of revenue (LSE ticker symbol: FIVE), announces that Perekrestok retail chain joined the environmental project “Packages, Give Up!” aimed at collecting and utilizing packaging. The Company acts in line with its environmental initiative to reduce natural resource usage in conjunction with Tetra Pak and Volkswagen.
As part of the project, for the period from May 15th to August 31st, in parking lots near Perekrestok stores, mobile collection points (Volkswagen Caddy automobiles with the campaign's logo) will accept used milk, juice and wine packaging. Five Moscow supermarkets and six St. Petersburg stores are involved in the campaign. Cars will greet visitors near the store for two days and then will move on to other stores. The cars will return to the original store in four days. Each point will pass the packages on to specialized organizations for processing.
Igor Sotnikov, General Director, Perekrestok, stated:
"Together with Greenpeace Russia and our customers, we have already conducted a few campaigns to separate waste for recycling. Participating in this campaign is the next step towards implementing our environmental initiative. We are very happy that major companies have united to care for the environment."
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