OREANDA-NEWS. May 15, 2012. Deutsche Telekom announced today that it has extended its strategic partnership with Google to offer Google’s AdWords advertising platform to small and medium sized enterprises. The agreement is the first Google has entered into with a multi-national telecom operator offering Google AdWords across multiple countries and applies to Deutsche Telekom’s entire European footprint.

Currently, search advertising represents one of the fastest growing segments of the total on-line advertising spending, expected to grow by 12,7 % on average by 20151. With Google AdWords, Deutsche Telekom provides small and medium-sized enterprises with a complete turnkey solution. It allows them to focus on their business and meanwhile boost their sales, when potential customers are searching for their products or services via Google.

With this co-operation, Deutsche Telekom enriches its comprehensive portfolio of services for small and medium-sized enterprises. It is also in line with Deutsche Telekom’s strategy to invest in new businesses and pockets of growth.

"Our partnership with Google builds on Deutsche Telekom’s existing relationships with small and medium-sized businesses and encourages them to use online advertising to find and target new customers, whether they are just around the corner or across the globe. By adding Google AdWords to our comprehensive portfolio, we further improve our customer value proposition across our footprint," says Dr. Gunnar Pahnke, Vice President Strategy Execution Europe at Deutsche Telekom.

"We're excited to be entering this new phase in our strategic alliance with Deutsche Telekom. The Premier SMB Partner programme was created to help small and medium sized businesses that don’t have the time or resources to manage their online advertising campaigns. Deutsche Telekom will be able to offer AdWords advice, expertise and experience to businesses wishing to reach new customers online", says Carlo D’Asaro Biondo, Vice President of Southern Eastern Europe, Middle East and Africa Operations at Google.

1 IDATE "World Internet Services Market", 2011 Edition