OREANDA-NEWS. May 14, 2012. BASF offers smartphone users an improved service with its new mobile website. Content is specifically tailored to the needs of mobile internet users. Fast mobile access will provide answers to the most important questions about BASF.

Users can access the latest BASF press releases and dates or contact the right person directly via clearly positioned icons on the home page. Investors can track the company’s share price or request a digital version of the corporate report. Job seekers can get information about BASF’s application processes. The site also offers quick access to BASF’s social media channels, such as Twitter, Facebook, etc.

“Our target groups should be able to access relevant information swiftly from wherever they are,” said Elisabeth Schick, Senior Vice President Communications & Government Relations BASF Group. “That is key for innovative online communication.”