Project Indoor TV in MTS Retail Network Became Award Winner
OREANDA-NEWS.May 05, 2012. "SITRONICS IT, one the leading suppliers of IT solutions, products and services in CIS and Eastern Europe, declares about obtaining title of award winner of competition “Project of the Year 2011” among projects for multimedia solutions, reported the press-centre of SITRONICS IT.
Annual forum for use of video technologies in corporate environment “Business Video” was held in Moscow. It was conducted by "Magazine of network solutions/LAN" and Agency of corporate communications OSP-Con. Just as a year ago key lines of the forum became video conference communication (VCC), video surveillance and Digital Signage solutions.
As part of event there was contest for the best IT project “Project of the Year 2011”. The contest was aimed at revealing the most interesting solutions realized in the territory of the Russian Federation using modern technologies. Companies-nominees were tentatively divided into four categories by type of declared project: “Data processing center”, “Cloud computing”, “Multimedia solutions”, “Information computation systems and IT infrastructure”.
SITRONICS IT took part in contest “Project of the Year 2011” in category “Multimedia solutions” and became award winner of the contest for implementation of the largest in Russia network Digital Signage in MTS communication stores.
System internally named "Indoor TV" was created to enable broad possibilities of marketing advertising campaigns in points of sale of MTS Retail network throughout Russia. Under the project joint team of SITRONICS IT and WINGS constructed unique solution on the basis of technological platform ViziCell of Digital Signage class. Created system allows to easily manage large distributed network of terminating nodes with possibility of update, synchronization and translation of digital content on displays connected into single broadcasting network via terminating nodes. As on end of the year 2011 system Indoor TV covered approximately 2 000 retail outlets of MTS network that allows the company to inform without delay and simultaneously visitors of outlets about new products and services. Also in prospect to automate sales process it is planned interactive systems allowing each visitor of outlet to select convenient for him cell phone, activate the most convenient plan and use other MTS services.
"At the time of implementation of Indoor TV project in MTS retail network – it was the single implementation of Digital Signage class system of such scale in Russia, thus we had no doubt that the project would be worthy participant of contest “Project of the Year 2011”, - comments architect of SITRONICS solution, Sergei Kondakov. – Awarding winner of the contest became for us incentive for further development of Digital Signage line. We appreciate contest sponsors and hope that next year to take part already in third forum “BUSINESS VIDEO”.
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