OREANDA-NEWS. May 4, 2012. Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting and business solutions organisation, announced today that it has been designated as a leader in the life science sales and marketing IT outsourcing market, by the prominent global market intelligence firm IDC Health Insights in its report, IDC MarketScape: Worldwide Life Science Sales and Marketing IT Outsourcing 2011 Vendor Assessment by programme director Eric Newmark.

IDC MarketScape reports are designed to identify factors for effectiveness and success in particular markets, both long and short term, and then evaluate vendors in the market against those factors. The report provides an assessment of where the life science sales and marketing IT outsourcing market is going, how the major vendors stack up, and what criteria are most important for life science companies to consider when selecting an IT outsourcing vendor.

In the current environment, companies in the life sciences space are facing a host of daunting challenges, from declining revenues and increased competition, to rising R&D costs and demands for shortening product development cycles and reducing time-to-market. TCS’s life sciences division offers innovative technology, business and outsourcing solutions across the value chain for life sciences organisations helping them as they adapt to these industry trends and developments.

"TCS is committed to helping life science companies leverage technology to simplify and manage their sales and marketing initiatives, as well as improve their overall market intelligence. IDC's recognition of TCS’s leadership in this space attests to our superior life science sales and marketing services and offerings,” said Debashis Ghosh, president, life sciences, manufacturing and energy business group, TCS.