OREANDA-NEWS. May 2, 2012.  GE Lighting today announced it is aligning its Lighting Solutions sales and applications solutions teams with its North America professional sales teams under a single structure and single leader. Jaime Irick, who has been leading GE Lighting Solutions – GE’s LED and lighting fixtures business – will now be responsible for all sales activities of all lighting technologies in GE Lighting’s commercial and industrial product portfolio as general manager for the new organization named North America Professional Solutions. Dan Jenkins will continue to lead GE Lighting’s professional sales team that will now be part of this single organization. He and his sales teams will report to Irick. Prior to this realignment, GE’s LED and non-LED sales organizations were separate functions.

In announcing this realignment, GE Lighting President & CEO Maryrose Sylvester said, “LED activation is accelerating across North America and globally. With the realignment, we are positioning ourselves to lead in this shift and assist our customers as their ‘trusted advisor’ as they prepare to make critical short- and long-term decisions during this period of technical and industry transformation.”

She said the action is a change in GE Lighting’s go-to-market strategy, designed to improve interactions with customers and to unlock growth potential. “This change enables our business to move more quickly when making key strategic commercial decisions to support our customers with the best solutions for their applications and financial parameters. We are becoming more streamlined with a vision to evolve to where we ultimately have one organizational point of contact for our customers.”

Sylvester noted, “GE Lighting has one of the broadest lighting product portfolios in the world. We want to harness the power of our products, services, and application expertise and take our breadth and depth to our customers. Joining our Lighting Solutions and North America Professional sales organizations together helps move us towards this goal.”